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CB

Bachelor of Science in Business Administration major in Marketing Management

College of Business and Good Governance

Level

Undergraduate

Duration

4 years

Credits

144 units

Course Description

Prepares students with knowledge and skills in marketing, sales, consumer behavior, advertising, market research, digital marketing, brand management, and entrepreneurship, equipping them to develop effective marketing strategies and manage business growth in a competitive environment.

Requirements

Requirements information will be available soon.

Curriculum

First Year

First Semester

Subject Code Subject Title Units Hours Description
MGT 111B Fundamentals of Management (Lecture) 3.0 3L This course tackles the nature, scope, functions and relevance of Management in the organization. The course provides vast area of insights for students to help them develop strong knowledge and foundation in their first management subject.
ACCTG111 FUNDAMENTALS OF ACCOUNTING (Lecture) 3.0 3L Accounting and Financial Reporting enables a variety of business transactions to become intelligible information useful in making decisions by various stakeholders. Through a thorough understanding of basic accounting principles that underlie complex business transactions, learners can better understand them. Learners must also learn the special features of accounting for service, merchandising, and manufacturing entities that operate as a single proprietorship, partnership, or corporation. By the end of this course, learners are expected to be able to make basic financial statements.

Second Year

First Semester

Subject Code Subject Title Units Hours Description
ELEC1B Electronic Commerce and Internet Marketing (Lecture) 3.0 3L The introduction of the Internet as a venue for commerce and business transactions back in the mid-90's has changed the conduct of trade and commerce globally and to a certain extent, domestically as well. This topic elaborates the world of retailing and e-tailing. It fills the Gap for those who have found Internet Marketing studies. It sustain information which lacks from too much "E" and less on marketing or are too narrowly or have difficulty on e-commerce. It discuss the basic marketing and explores key marketing concepts in the context of today's digital/ internet on environment. At the operational level, concretization of certain business transaction or dealing with clients or customer has gone from what was once personal to something impersonal and digitalize so to speak.
BM 212 Statistical Analysis with Software Application 3.0 3L This course introduces the fundamental concepts and techniques of statistical analysis, with a strong emphasis on practical application using statistical software.
BL 211 Obligations and Contracts (Lecture) 3.0 3L This course provides students with a comprehensive understanding of the fundamental legal principles and rules governing the Law on Obligations and Contracts. It covers the nature, sources, classifications, and extinguishment of obligations, as well as the essential elements, types, and effects of contracts. The course also explores defective contracts (vold, voidable, unenforceable, and rescissible), quasi-contracts, and other related legal concepts. Emphasis is placed on the practical application of these legal concepts to real-life scenarios and case studies.
MM 211 Marketing Management (Lecture) 3.0 3L This course explores core marketing principles, strategic decision-making, and consumer behavior insights essential for effective market engagement. Students will develop analytical skills through case studies and situational assessments, applying frameworks such as the marketing mix and segmentation strategies to real-world business scenarios.
CB 211 OPERATION MANAGEMENT (TOTAL QUALITY MANAGEMENT) 3.0 3L This course focuses on the fundamental principles and strategies of Operation Management with emphasis on Total Quality Management (TQM). It explores concepts such as process design, productivity, capacity planning, quality control, continuous improvement, and supply chain management. Students will learn TQM tools, philosophies, and techniques are applied to enhance operational efficiency, customers satisfaction, and overall organizational performances.
BT 211 TAXATION (INCOME TAXATION) 3.0 3L This course covers the fundamental principles and practices of taxation which include an in-depth study of income and taxation where learners will have their initial exposure to the Philippine income tax system to individuals, partnerships, and corporations. It covers an overview of the national and tax system, and the income taxation of employees, unincorporated and incorporated business.

Second Semester

Subject Code Subject Title Units Hours Description
MGT 112 Human Resource Management (Lecture) 3.0 3L This course examines the fundamental principles and practices of Human Resource Management, emphasizing strategic approaches to managing people in organizations. Students will explore key HR functions such as recruitment, training and development, performance appraisal, compensation, and labor relations. Through case studies and situational analyses, learners will develop analytical and decision-making skills necessary for effective workforce management. The course also integrates concepts of motivation, organizational behavior, and ethical responsibility to prepare students for real-world human resource challenges.

Third Year

First Semester

Subject Code Subject Title Units Hours Description
MM 312 Marketing Research (Lecture) 3.0 3L This course provides student with knowledge, tools, and skills to design, conduct, and analyze marketing research that informs sound business decision making. Students will explore the entire research process - from problem identification, research design, sampling, data collection, and analysis, to the interpretation of results. Emphasis is placed on applying research findings to real world business.
MM 311 Professional Salesmanship (Lecture) 3.0 3L This course focuses on the principles, strategies, and techniques of personal selling. It equips students with skill in customer relationship management, communication, and ethical decision-making in sales.
CB 311 Strategic Management 3.0 3L This course is designed for the learners to learn the idea about how to run the business by combining management and strategy to have an effective marketing activity and to achieve organizational goals.

Fourth Year

First Semester

Subject Code Subject Title Units Hours Description
MM 412 Advertising (Lecture) 3.0 3L The course is designed to provide in depth understanding for students the effectiveness of the modern advertising in business environment. The course will examine marketing communication activities and strategies as well as provide hands-on experience in creating advertising and media plan.
MM 411 DISTRIBUTION MANAGEMENT (Lecture) 3.0 3L This course explores the fundamental concepts and the operations aspect of supply network analysis. It will cover concepts of distribution and importance of supply chain management. It is a critical component of supply chain strategy which leads to customer satisfaction and competitive advantage. This course is divided into parts that explain marketing channel systems, developing the marketing channel, managing the marketing channel and additional perspectives on marketing channels.